Ennar Cements Private Limited is a mini cement plant engaged in the manufacture of Ordinary Portland Cement of 43 grade, having a capacity to manufacture 130 tons of cements per day. The company was originally established in 1983 by Mr. N.R.Jagadeesh and his family members. Mr.N.R.Jagadeesh had become old and had other business activities and none of his family members were interested in running a cement manufacturing unit. Thus the company was kept for sale, which was eventually taken over by the present promoters headed by Mr.Sushil Khemka w.e.f 19th October 2000. The take over was in the form of acquisition of 100% of the share holding of the company.
Promoters
Mr.Sushil Khemka, the Managing Director of the company, looks after the overall aspects of the company. He is aged around 41 years and is a Degree holder in Commerce. Ever since completing his graduation, Mr.Sushil Khemka has been actively involved in the field of cement trading at Bhagapur in Bihar and has an overall experience of 20 years in cement field. The urge to become an industrialist prompted him to take-over M/s. Seshasaila Cements Private Limited, a mini cement plant in the year 1997. As he had reached near full capacity utilization in that plant he has acquired the applicant company M/s. Ennar Cements Private Limited as a going concern through purchase of 100% shares in the company. The applicant company's cement plant is very near to the other company M/s. Seshasaila Cements Private limited thus giving the promoters the synergic advantage in marketing and production.
Mrs.Chanda Devi Khemka, spouse of the managing director, who is the other director in the company assists Mr.Sushil Khemka in the overall management of the company.
Marketing
The company is engaged in the manufacture and sale of Ordinary Portland Cements of 43 grade. The products of the company are marketed under the brand name Ennar Gold which is well known and popular with most of the cement dealers.
The company manufactures good quality cements and maintains its delivery schedules. It has a full-fledged laboratory where in each batch cement produced in the factory is tested for its quality and strength.
The company's product is competitively priced. The achievement of the company in terms of turnover during the previous year and the present flow of orders emphasize the point that the Company is capable of mitigating the impending competition. The company sells its products to the cement dealers situated in Kerala, Tamilnadu and Karnataka.
The Managing Director Mr.Sushil Khemka was earlier dealing in cements of reputed brands and the output of the applicant company at 100% capacity would constitute only 20% of the overall sales that he used to do earlier. As such marketing is not a bottleneck for the company's product. | 
